What is your websites Alexa Rank? If you do not know, then maybe you should check it out. I know many people who give lot of importance to their Alexa Ranking.
But as I looked around the web to search how Alexa ranking is calculated, I found that it is not determined by complex algorithms or backlinks as in the case of Google Pagerank. In fact it is compiled by website traffic analysis of browsing information by website surfers / visitors using the Alexa Toolbar.
How are Alexa’s traffic rankings determined?
Alexa’s traffic rankings are based on the usage patterns of Alexa Toolbar users over a rolling 3 month period. A site’s ranking is based on a combined measure of reach and pageviews. Reach is determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single pageview. The site with the highest combination of users and pageviews is ranked #1.
So that means, the more visitors with Alexa Toolbar you have, the more visits will be logged by Alexa and you will get a higher Alexa ranking. So offer a Download Alexa Toolbar on your website (with a quick tour if necessary), and get a higher number of your readers using it, you might see an increase Alexa rank for your website soon.
If that does not motivate you enough, there is the Alexa Amazon Associate Toolbar, which lets you create a customized Alexa Toolbar for your web site. Your logo is built into the toolbar and when your toolbar is used to make purchases on Amazon.com you get paid a commission from the Amazon associate program.
On a related note: You can add the Alexa Site Stats button to your site that automatically updates with your site stats every day. For lesser info, The Alexa traffic rank button on your site automatically updates with your traffic rank every day.
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